On April 29 and 30, 2025, Sofia hosted the largest and most influential eCommerce event in Southeastern Europe – the Balkan eCommerce Summit 2025. The event took place at Arena Sofia and brought together over 4,000 participants and more than 200 exhibitors from over 20 countries across the Balkans and Central Europe.
The summit featured leading experts such as Jeff Hoffman (founder of Priceline.com), David Henzel (CEO of LoveNotFear.com), and Pascal Brochier (partner at CEO Coaching International). Key topics included artificial intelligence, digital transformation, and the growth of eCommerce and mobile commerce.
Networking and Partnership Opportunities
Balkan eCommerce Summit 2025 offered unique networking opportunities, including:
- Pre-arranged meetings with brand ambassadors
- A dedicated 1-on-1 meeting area for participants
- An interactive mobile app for planning meetings and sessions
- Specialized sessions focused on partnership building and idea exchange
More than 200 exhibitors showcased the latest solutions in eCommerce, including SaaS platforms, logistics services, digital marketing tools, and fintech technologies.
Among the participants was Carbonsafe™, represented by Dobromir Kasabov, who shared the company’s strategies for integrating sustainable practices.
Carbonsafe™’s participation highlighted the importance of sustainability and environmental responsibility in today’s business landscape. The company provides solutions that not only reduce carbon emissions but also create added value for its partners and clients.
The Balkan eCommerce Summit 2025 not only delivered valuable insights and development opportunities but also emphasized the significance of sustainability and innovation in eCommerce. The event marked a crucial step toward strengthening digital transformation and business globalization in the region.
